Easy navigation: Being able to find what you are looking for without much hassle. Possibly a search bar for whatever is needed.
Fitting pictures: Pictures that show what the company is about, not just random pictures.
Good color contrast: Colors that are welcoming. Not boring, but not too exciting. Colors that reflect the web page.
Fitting name: Browser name needs to match the topic of the website. Example: www.pets.com would not make sense for a website that advertises cars.
Fast info: Menu bar is clearly provided with a list of options to search. If one cannot find what they are looking for, they can type for it in a search engine provided for the web site.
Secondary info: Displayed at the bottom should be a list for when the website was last updated, copy rights, and web pages for other sites that helped could be displayed as resources.
Ads and GIFS: These can be allowed, depending the website. If it is a gaming website or a website meant for entertainment, ads and gifs are acceptable. But if it were a corporation, gifs and ads can be very distracting and frustrating.
Music: Big corporation website should not have music on their page, but that is fine for certain websites like Myspace.com. So, music should be optional for the user. They should have an option to mute the music.
Downloads: Downloads of helpful information should be allowed, but downloads should try to be short, not long. The downloads should also not have a long intro. If they do, they should have a "Skip Intro" button.
Logging in with accounts: Fast, and e-mail address is optional for a higher security.
Videos: If there are any videos available, they should not play automatically, but they should load and the user should have the option of playing it.
Links: There should not be any links that don't allow the user to go back to the original web page. Instead, they should allow another window to open.
Text: Text should be readable. That means no unreadable or extravagant texts or too many shadowed texts.
Backgrounds: Backgrounds should not make things unreadable. Have a basic background and easy text to read w/ the background. Also there should not be words in the background because it makes it difficult to read anything in the foreground.
Menu Colors: Don't make every single option within an option different colors. Example: if one opens up a "Student Menu," every subject should be one color instead of each being different colors. This could annoy the user and it can get confusing to the user as to which subject they are in.
Videos: If there are any videos available, they should not play automatically, but they should load and the user should have the option of playing it.
Links: There should not be any links that don't allow the user to go back to the original web page. Instead, they should allow another window to open.
Text: Text should be readable. That means no unreadable or extravagant texts or too many shadowed texts.
Backgrounds: Backgrounds should not make things unreadable. Have a basic background and easy text to read w/ the background. Also there should not be words in the background because it makes it difficult to read anything in the foreground.
Menu Colors: Don't make every single option within an option different colors. Example: if one opens up a "Student Menu," every subject should be one color instead of each being different colors. This could annoy the user and it can get confusing to the user as to which subject they are in.
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